Thesis Branding & Design Collaborative is a personal, one-on-one branding & digital design service. You will work with Toni Alayne, founder & designer, to craft your entire Brand Identity System or Website Design, from concept to completion. We will work closely throughout the process to make sure all of your branding & design needs are met & that you end up with a completely original Brand Identity or Website that will remain timeless, never dated. 

About Toni Alayne

I graduated from The Fashion Institute of Design & Merchandising with an emphasis on design & brand development. With over a decade worth of design experience, I have built my career on a strong foundation of developing brands that tell a unique story & resonate with their target audience. I have a passion for helping small businesses grow & reach a wider audience through captivating & intelligent design. 





Branding is more that just a logo or wordmark - Branding is your promise to your customer, your reputation & the "big idea" of your company. In todays overcrowded & visually driven marketplace, a good brand stands out & a weak one is quickly overlooked. 

To start our work together, I will ask you to fill out a brief questionnaire so that I can get an initial idea of what your brand is/does, where you would like to go & your aesthetic preferences. Next, I study your brand & your competitors to get a better sense whats been done & how we can make your brand stand out from the rest. 

Your final Brand Identity System will include:

  • Custom Logos Including Wordmark, Monogram & Icon)
  • Custom Color Palette 
  • Typography
  • Custom Patterns & Elements

All delivered via Dropbox in the following file types: 

  • Adobe Illustrator
  • PDF
  • Hi-Res JPEG
  • Hi-Res PNG


Mid Atlantic OBGYN - Centreville, VA

Brand I.D.   X   Print Materials

The Sarah & Tyler Life - Temecula, CA

Event I.D.  X  Website Design


LostCoast Swim - Pasadena, CA

Brand I.D.  X  Print Materials  X  Website Design


Channel Bakers - Anaheim Hills, CA

Brand I.D  X  Website Design  X  Print Materials



Branding & Design Services


Original Brand Identity Design


  • Logos: Wordmark, Icon, Monogram
  • Color Palette
  • Typography
  • Patterns, Elements & Materials

Custom Website Design & build


  • Custom Website Design & Build using Squarespace Platform
  • Original Illustrations & Elements
  • Help with Content Creation & Editing
  • Tutorials on content mangement & editing
  • Responsive Design
  • Search Engine Optimized
  • 24-hour Customer Support via Squarespace
  • Site Maintenence available

Printed & Digital Materials

Additional Design Service Options:

  • Business Card Design
  • Letterhead Design
  • Envelope Design
  • Mailers & Flyer Design
  • Product Packaging

SOCIAL MEDIA Integration

  • Facebook Set-up: Profile & Cover Photos, Links to Website, & Promoted Posts 
  • Mailchimp: Set-up & Campaign Building
  • Instagram 
  • Yelp 
  • Linked-In 
  • All Pages Linked In Website

MOre Services...

  • Wedding & Event I.D. & Websites
  • Personal & Business Blog Design
  • Advertising & Marketing Materials
  • Infographics
  • & More

Contact Thesis

We Would Love to Work with you