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what is branding?

Communicating you brands message effectively.

Branding is more that just a logo or wordmark - Branding is your promise to your customer, your reputation & the "big idea" of your company. In todays overcrowded & visually driven marketplace, a good brand stands out & a weak one is quickly overlooked. 

To start our work together, I will ask you to fill out a brief questionnaire so that I can get an initial idea of what your brand is/does, where you would like to go & your aesthetic preferences. Next, I study your brand & your competitors to get a better sense whats been done & how we can make your brand stand out from the rest. 

 

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about toni alayne •••

 

I graduated from The Fashion Institute of Design & Merchandising with an emphasis on design & brand development. With over a decade worth of design experience, I have built my career on a strong foundation of developing brands that tell a unique story & resonate with their target audience. I have a passion for helping small businesses grow & reach a wider audience through captivating & intelligent design.